For nearly 2 months, reputable clients of the luxury car brand Ferrari’s showroom in Bogotá have been asking for answers about what will happen with the money they have already paid for several latest model vehicles.
In complaints known to EL TIEMPO, it is stated that several Ferrari clients went to the headquarters on Calle 103 with Carrera 19, in northern Bogotá, where they were attended by a sales manager, who showed them the catalog of available models and even the customizations that could be made to the vehicles, including tinted windows.
No one responds
Some claim they managed to pay 25 percent of the total value of vehicles like a Ferrari Roma Spider, Nero DS color, whose sale price for July 2025 was $410,000, equivalent to 1.7 billion pesos, which rose to 2 billion pesos with customizations.
“The car was supposed to be delivered to me in May, but 2 months have already passed and the only thing the legal representative told me was to get a lawyer so they would return the money and that he no longer had anything to do with the brand’s representatives,” an entrepreneur who requested anonymity told EL TIEMPO.
EL TIEMPO contacted the executive who appears signing the vehicle purchase contract, Henry Ávila Herrera, who appears in the documents as the alternate legal representative of the company Autos Italianos de Colombia S. A., Colombia branch. It is a company headquartered in Panama, which acted in Bogotá as an authorized representative of Ferrari.
EL TIEMPO investigated and established that the executives of that company are Mexican businessmen Sergio de la Vega and Erik Stolberg Fernández, and Colombian Jorge Enrique Carvajales Orozco. The latter was president of Reficar between 2006 and 2008 and was mentioned in the scandal over cost overruns in the refinery modernization.
EL TIEMPO contacted Ávila, who limited himself to saying that he no longer works with the brand, that he is not an executive, and that he has never been a shareholder of the dealership.
The letter from the U.S.
Sector experts told EL TIEMPO that sales in Colombia were part of a dealership that Ferrari granted to a businessman from Mexico who also managed the market in Panama.
However, Ferrari revoked the dealership for having sold it without authorization to a Salvadoran businessman.
Without giving those details, since last June, exclusive Ferrari clients have been receiving a letter from the United States, where Luca Zanetti, president of the brand for North America, states that Autos Italianos de Colombia is no longer part of the authorized dealer network.
“As of June 4, 2026, it is no longer part of Ferrari’s authorized dealer network in Colombia. We are in the process of appointing a new authorized representative to ensure sustainable and high-quality representation. We will inform you once the new authorized Sales and Service representative for Ferrari has been appointed. (…) Service and technical assistance will continue to be provided through authorized channels, including warranty fulfillment,” the letter reads.
Experts in the marketing of this type of car are usually sold for long-term deliveries because each country is assigned direct or regional quotas, and usually the terms are 6 months or more. That is why only now have the names of those affected begun to be known.
“What the letter sent by Zanetti from the United States does not say is how we are going to recover the money we have already paid with over a year’s interest,” the source said.
(Check here all the articles from EL TIEMPO’s Investigative Unit)
At the close of this edition, EL TIEMPO was awaiting a response from Jorge Enrique Carvajales, one of the representatives in Colombia.
And another executive said he would consult the matter and provide a response.
INVESTIGATIVE UNIT
u.investigativa@eltiempo.com
@UinvestigativaET
Follow us now on Facebook
