Apple Event 2026: the brand will present the iPhone 18 Pro; learn about its new features, characteristics, price, and availability

Follow the minute-by-minute of the Apple Event 2026

• Wed 09.09.2026 – 06:19

  Possible price of the foldable iPhone

  Rumors point to a price exceeding 2,000 dollars and that its initial availability will be extremely limited.

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• Wed 09.09.2026 – 05:31

  The launch leaks

  The presentation will be the first in 15 years not led by Tim Cook, who on September 1 stepped down as CEO to assume the role of executive chairman of the tech company.

  The main focus is the possible unveiling of Apple’s first foldable smartphone, which, according to industry media, has been dubbed the “iPhone Ultra”.

  According to leaks and test models circulating in the industry, this device would feature a 7.8-inch inner screen and a wide format reminiscent of Samsung’s Galaxy Z Fold 8.

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  Regarding its traditional line, the company will showcase the new iPhone 18 Pro and iPhone 18 Pro Max, which, according to leaks, could have a new A20 processor designed to offer greater efficiency and performance.

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• Wed 09.09.2026 – 01:12

  How and where to watch the Apple Event 2026?

  The event broadcast can be watched for free on the apple.com page or on the Apple TV app.

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